“Just think about it like this,” explains Parliament Tutors regional director David Greenberg, “We can offer one tutor per student, or we can offer one tutor for a classroom full of students. From a business point-of-view, classrooms seem like the obvious option; however, from an academic perspective, only one-on-one tutoring can offer students truly customized lesson plans geared towards developing their areas of opportunity.” Parliament Tutors offers private tutoring and test preparation for all academic subjects and standardized tests.  Their SAT Tutoring program consists of custom diagnostic tests followed by practice with real exams. The LSAT Tutoring program consists of real, full-length LSAT exams licensed directly from LSAC. Parliament Tutors has been struggling with this expansion decision for over a year now. While they recognize the value of private instruction, they admit the temptation to expand into the classroom. “Once we developed our brand and students, parents and educators alike recognized Parliament as a reputable tutoring and test prep company, the directors all gathered to discuss how to move forward,” says Uri Carni, New Jersey tutor and academic advisor. “We all agreed on the importance of maintaining our product and identity. Everyone agreed that classrooms would damage the reputation and product we have strived to achieve. The logical step was branching-out into new territory.” Over the past two years, Parliament Tutors has expanded nationally into nearly twenty new markets. Attracting new clients has been the biggest obstacle, as with most small business; however, Parliament has managed to do so with a zero dollar marketing campaign. By taking advantage of free directories, and more importantly and effectively, by word of mouth, Parliament Tutors has managed to transfer its business model and success from city to city. “Our graduates are walking billboards for Parliament, we invest in their success instead of traditional marketing,” boasts Ari Smith, Parliament’s Midwest director. In addition, Parliament offers several free tools to attract customers. Their Unofficial SAT Question of the Day is updated every midnight. Students can go online and print out custom diagnostic exams. Upon completion, they can go online, input their answers, and receive a complete score report with answer explanations.